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- đ„§ different ways to fractional
đ„§ different ways to fractional
what I learned by testing 3 distinct fractional setups

table of funtents
As a reminder, I started building keshty in public because:
- Most of us donât come from a long line of entrepreneurs (me included)
- I wanted to equip minority misfits with tools to scale their own impact
- HENCE, I needed to live transparently (no BS) through my own journey
đđŒ itâs me, hi
HI MISFITS!
Reporting loud and clear after a v quiet weekend in the Cotswolds đ„°
Despite living here for 12 years, this was my first time visiting and I swear - the UK has so much potential when the sunâs out.

case in point (view from our BnB!)
before we dive into todayâs episode, can you help a girl out? đ«¶đŒ
When I started the minority misfit, I mapped out 12 episodes based on your questions in the sign up survey / DMs.
After 16 weeks (12 full episodes / 4 minis), I want to keep the momentum going but canât do it without your input.
what burning questions are still left unanswered?
what would you ask if we hopped on a call together or grabbed a coffee?
tldr: have a topic idea / question? email me!
This newsletter is for you, and I want to make sure it hits the right notes. ALL suggestions are welcome.
Tysm, misfits! Now letâs dive into todayâs episode.
đ„§ different ways to fractional
Equal parts beauty, equal parts ambiguity:
Fractional services come in all shapes and sizes.
The beauty is you can shape the service to work for both you and the client. The ambiguity is no two fractionals look the same, meaning your prospect may already have conflicting information about what fractionals offer.

Most fractionals have some things in common:
weâre seasoned experts at something (e.g. have a playbook)
we offer our experience on a part-time or temporary basis
itâs a âdone for youâ service (e.g. not just advice)
(if youâd like to learn more about how I differentiated between keshtyâs fractional and advisory offers, check out this past episode)
One common divide rests in our setup: what should our working arrangement with clients look like? What works and what doesnât?
Today, Iâll share 3 different setups I experimented with when starting out. They are:
interim
dedicated day(s) a week
fluid day(s) a week
1. interim
In this setup, you temporarily work with one company exclusively.
Interim roles typically mimic a full-time arrangement, meaning youâll work with them 4-5 days a week for a defined period (e.g. 6 months). More often than not, youâre also working in an existing, defined role rather than on a project.
Examples:
after a co-founder breakup, you play Acting COO until they find a new one
you lead an Ops function while the full-time leader is off on parental leave
you spend a quarter exclusively helping one organisation fundraise
2. dedicated day(s) a week
In this setup, you work a minimum of 1 day a week for a client.
The day / time stays the same every week.
Examples with Client A, assuming you work with them 1 day a week:
youâre dedicated to them every Tuesday for the full day
you split your day into 2 half days, Tuesday and Thursday afternoons
3. fluid day(s) a week
In this setup, you work a minimum of 1 day a week for a client.
How this time splits across the week is flexible - whatever will best get the job done.
Examples with Client B, assuming you work with them 1 day a week:
you work 2 hours a day Monday-Thursday; times can differ each day
some weeks youâll work Tuesday all day, others youâll split it up into half days
you work âon demandâ based on client need; for example, many fCROs / fCFOs work less at the start of month, then stack hours at month / quarter end
PRO TIP: if youâre exploring fractional work, especially interim roles, youâll need to understand how youâre set up, paid and taxed. In the UK, this is known as working inside vs. outside IR35. In the US, this is W2 vs. 1099.
TLDR: youâre either on the other companyâs payroll, or your own.
If you have a limited company, pay yourself a salary and keep earnings in the business, for example, you may not want to get on another companyâs books and therefore will opt for outside IR35 / 1099.
đ© no bs good to knows
Now I bet youâre wondering: which setup is best?
Iâm afraid thereâs no right answer (classic); it really depends how you like to work.
Hereâs my personal pro / con list for each setup:
setup | pro | con |
---|---|---|
interim | (1) most stable and predictable revenue stream (2) most embedded in the organisation | (1) salaries are often pro-rated to a full-time hire, meaning you leave money on the table (2) almost always inside IR35 / W2 |
dedicated day(s) a week | stable / optimal for setting boundaries with clients (theyâll know not to get in touch unless itâs their day) | a lot can happen in between the days youâre not working, so you spend time each week playing catchup |
fluid day(s) a week | (1) best for staying informed / moving projects at pace (2) best for flexibility over your own diary | requires top discipline / boundary-setting skills from you, and trust / respect from your client |
interim
IMO, interimâs cons outweigh the pros.
For one role, I went through an entire scoping + interview process for an Interim COO spanning across the UK, US and Australia. This was a mega change transformation job with the expectation Iâd travel / be available across 3 time zones. Their literal words were âfor the right person, budget wonât be a blocker. They can name their price.â
When offered the job, I proposed a 6-month project fee commensurate with the role size (massive) and was told to quote a pro-rated salary instead. I pro-rated that salary to a US-based COO in California, because thatâs both my origin and their HQ.
They tried to swindle a UK COO salary (significantly lower) pro-rated to 4 days a week because thatâs where Iâm currently based.
Needless to say, Iâd have left money on the table (and been miserable across 3 time zones), so everything happens for a reason.
dedicated vs. fluid day(s)
Having a dedicated day continues to be the best way for me to set boundaries, and is how I intend to start all fractional engagements. But for my veteran clients where trust already exists, I now prefer fluidity.
I found one full day long, and even two half days in conflict with a startupâs pace. Things move quickly and not replying to Slacks / Emails for days wasnât it.
I now work fluidly with one of my long-standing clients. We still have weekly 1:1s (these times stay the same), but I feel more on top of my work and involved with the team when I give a couple hours every day instead.
đ febâs personal corner
This is the #SmoothOperator section, where I drop a weekly free / cheap tool helping me run keshty. In the interest of more human to human connection, Iâm trying something new this time.
For the first newsletter of each month, Iâll share what Iâm consuming this month in my personal corner. Let me know if any of these are on your list!
đ currently reading: Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez
I actually started this book last year, got angry every 5 pages and had to put it down in favour of 15 fiction books instead. Itâs FULL of mind-blowing insights though, so Iâm committed to finishing it this month!
đ§ listening to: The Weekndâs new album, Hurry Up Tomorrow
ICYMI, The Weeknd comes up as my top artist every year on Spotify Unwrapped. This is his final album in a trilogy following After Hours and Dawn FM, and rumoured to be his last with the stage name âThe Weeknd.â After Hours is my fav of the three, but itâs still a gorgeous album + Iâll be playing it on repeat all Feb.
đïž top priority: getting my dang body back outside
This Cali girl seriously wasnât built for strolls in freezing darkness / walking to the gym in hail. I wish I was one of those people who sustains motivation regardless of weather, but alas. With earlier sunrises and later sunsets, my non-work prio this month is hauling my ass outside for longer.
đ misfit wisdom nuggets
đŒđ» Each week, we feature a minority misfit answering: if you could do it all again knowing what you know now, what would you tell your younger self?
âđŒ The brilliant Kate Jacobs, seasoned coach, mentor and leader writes:
âIâd tell my younger self to get clear on what mattered most to me ASAP.
The world has never been more crowded with opinions about ways to live and work, inspirational quotes, top tips, influencers, self-proclaimed "guru's", leaders, friends and peers, the list goes on.
I have long been fascinated by the modern concept of choice, the American Dream that we can have it all, when in reality, we can't, and the impact this has on self-identity. Choice is fundamentally positive, but too much choice can lead to becoming paralysed, overwhelmed, and interestingly, never satisfied.
So how do we create our own dream?
First, you need to know what that is, and recognise that modern identity is fluid, it changes as our lives and priorities change. Whether chasing the career ladder or crafting your own business you wonât ever be lost for should do's and could do's.
Knowing what matters for you to live well whilst succeeding in your work is the one thing that will guide you through your life. What is absolutely non-negotiable? Where are you happy to be flexible? What will you compromise on, and importantly, how much? This clarity allows you to cut through the noise.
Check in often to know how decisions align with what matters most, take time to reflect on whether those key things have changed, your identity is not fixed, a long list of things will impact it over your lifetime. Get clear on it and reduce the cognitive overload of choices to the ones that matter to you.
And lastly, be kind to yourself when you try something and discover it doesn't work for you! Walk away with integrity and use that new wisdom to get even clearer on what matters.â
đŁ HEY MISFIT! If youâd like to be featured in an upcoming issue, email me with your answer to this question and LinkedIn profile. Letâs learn together đ«¶đŒ
Thanks for joining episode 13, misfits, and donât forget to email me with episode topics + ideas!
Before you go, let me know what you thought of this issue with the pulse check below! Good intent feedback is always welcome âŹïž
xo, Neds
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