table of funtents
As a reminder, I started building keshty in public because:
- Most of us don’t come from a long line of entrepreneurs (me included)
- I wanted to equip minority misfits with tools to scale their own impact
- HENCE, I needed to live transparently (no BS) through my own journey
👋🏼 it’s me, hi
HAPPY WEDNESDAY, MISFITS!
Idk about y’all, but this has truly been the struggliest month ever. Everyone I know is either sick, exhausted or both - and the nonstop rain and colour grey in London is absolutely relentless.
I’ll go into exactly how I f*cked this month up for myself in next week’s episode (we’re no BS building in public, after all).
But I hope you don’t mind me keeping it light and easy this week (Cupid calls for it).
ICYMI, this Friday is capitalism’s 2nd favourite holiday: International Oxytocin Enhancement Day!!!
Restaurants will roll out their extortionate Valentine’s Set Menus and flowers will have a 400% markup, but we love it anyway.

happy v-day 💝
I wish I could be one of those newsletter writers: “I’m giving away my FREE GUIDE TO LIFE this Valentine’s Day!!” Alas, I’m not.
Instead, I’m going to give you the gift of cringe, laughter (hopefully) and wisdom in a sweet lil package.
If you’re wondering what really gets me going on v-day, the answer’s simple:
Comic Sans Valentine’s cards
18ct gold, BS-free chocolates
Rogue? You bet. Let’s dive in.
💌 cringe v-day cards
Every minority misfit needs something to give their clients this Valentine’s Day (HR would actually disagree, and they’re probably right).
Anywhooo, swap the boring bouquet for one of these cards* instead! I made them for you with my own two hands (Canva helped).










* these are for your fun use but if you share more widely, please give me credit!
💝 dive into something sweet
We’re proud to announce the below chocolates have something for everyone: they’re gluten-free, dairy-free and BS-free.
If you’re new to the minority misfit, joined part-way into the fun or are simply a sucker for nostalgia, this box is for you.
Just pick your preferred piece to be taken to heavenly bliss (or a couple - go on, no one’s watching).
Past full episodes (from most recent, after last week’s episode*):
* yes, I really didn’t include last week’s episode as a chocolate because it ruined the aesthetics.
Past mini episodes (from most recent):
Aaand that’s a wrap for today - see y’all next week, misfits! Mega thanks for being part of the minority misfit (which, btw, is now 200 freakin’ strong!).
Want to make my v-day a dream come true? If you know someone who’d benefit from our weekly build in public lessons + rambles, please consider referring them below.
love u (professionally),
xo neds 💘

















